We all know that Google AdSense is the most popular PPC (Pay Per Click) network where any website owner can use them to increase their online visibility and click through rates. It is also one of the cheapest ad services where you can get the most out of it as it has a massive user base and growing rapidly every day.
As I have been using Google AdSense for a long time now (also used for years for this blog), I know few secret tips that can help you increase your CPC and CTR rates to boost your income.
What is CPC?
In simple words, CPC is cost per click and it is the money that we earn for each click made on Google Adsense ads placed on our website. There are so many ways to increase your CPC rates on your websites
- Create relevant ads
- Create compelling ads that attract visitors to click
- Optimize your ads text
And many more which we will be covering in this detailed article to improve Google AdSense CPC rates.
What is CTR?
Click Through rate is the percentage of people clicking Google Adsense ads on our website.
Let’s imagine your average CPC is $0.2 and if you have got 12,500 average clicks. You should recieve around $5,000. Now, if your CPC had been $0.3 with the same number of average clicks, you could generate $7,500. See, just with a $0.1 increase, you are able to generate $2,500. This is the reason why you need to focus on improving your click through rates (CTR) instead of focusing on getting more clicks in the first place.
As a website and blog owner, you should look at ways to provide high quality and most informative content to your readers. Your hard work will soon be shown in the form of more targeted traffic and improved Google Adsense earnings. In general, Google Adsense CPC will depend a lot on your website niche. But if you are operating in a highly competitive niche, cost per click (CPC) will be much higher on the Google Adsense ads that are placed on your website. But highly competitive niche means, you need to put in extra efforts and time to get targeted traffic to your website.
