Mobile App Monetization

Mobile App Monetization

It’s money that matters.” – Randy Newman The secret’s out – it’s not easy to make money with apps. Everyone who’s on this blog at some point has watched, read or purchased content from someone talking about how you can make millions of dollars with apps. They talk...
Click-Through Rate (CTR)

Click-Through Rate (CTR)

CTR measures the effectiveness of an advertisement. It is calculated using the following formula that involves the number of clicks and impressions: CTR = (Clicks/Impressions) x 100 A high CTR means that it attracts attention and get clicks often. A low CTR means the...