How to find your average CPM with Google Adsense

It’s important to establish your Google Adsense average CPM (cost per thousand impressions) to set the best floor rate in SwitchAds.

Your Google Adsense average CPM sets the baseline price that you are willing to sell (and currently sell) your advertising space for. If we can beat that price with SwitchAds, then we will. And if we can’t beat it, we can’t we simply pass the space back to your current provider to fill at your current average CPM.

This guide will help you to find your average Google Adsense CPM on your Google Adsense platform. In Adsense, this is called your Ad Request RPM figure.

Four steps to finding your Google Adsense average CPM

1. Login to Adsense and click on Performance Reports.
2. Click on Date Range and choose ‘All time’ or a more appropriate time range.
3. Click on ‘Ad Units’ (for data earlier than November 4 2013) or click on ‘Creative Sizes BETA’.
4. Locate the Ad Request RPM for each Ad Unit and use this as your Switch Ad Unit Floor rate for each respective Ad Unit.