Mobile App Monetization

Mobile App Monetization

It’s money that matters.” – Randy Newman The secret’s out – it’s not easy to make money with apps. Everyone who’s on this blog at some point has watched, read or purchased content from someone talking about how you can make millions of dollars with apps. They talk...
Gross Click and Unique Click

Gross Click and Unique Click

Similar to impressions, a raw/gross click is counted every time a visitor clicks on the ad. It includes duplications and repeated clicks. On the other hand, only one unique click is counted per 24-hour period per ad, even when the visitor clicks on the same ad...
Click-Through Rate (CTR)

Click-Through Rate (CTR)

CTR measures the effectiveness of an advertisement. It is calculated using the following formula that involves the number of clicks and impressions: CTR = (Clicks/Impressions) x 100 A high CTR means that it attracts attention and get clicks often. A low CTR means the...